February 25, 2026 | 01:06 pm
TEMPO.CO, Jakarta - BLACKPINK has once again captured the attention of global fans through the re-launch of the interactive website Pink Area as part of the promotion leading up to the release of the mini album Deadline. The site was first launched on July 1, 2025, a few days before the opening concert of the Deadline World Tour.
What is the Pink Area Website?
BLACKPINK reopens the Pink Area interactive website ahead of their comeback with the Deadline mini album. Photo: X/BLACKPINK
Pink Area is an interactive map-based website showcasing illustrations of important locations in Seoul, all labeled in pink. The site displays landmarks and specific points marked on the map, creating a different visual experience from just a regular teaser video.
The website invites visitors to explore the marked areas on the map while observing the displayed visual and text elements. Some parts of the map even reportedly contain specific phrases, such as "Do Not Jump," which has sparked various speculations among fans.
Purpose of Launching the Pink Area
The launch of the Pink Area is part of BLACKPINK's promotion strategy leading up to the release of the mini album Deadline, scheduled for February 27, 2026. This mini album is BLACKPINK's latest release since their previous project.
In addition to introducing a unique visual concept, this interactive website serves as an engagement platform for fans. Its exploratory nature makes fans feel more involved and curious about the new content that will be released.
Relevance to the 'Deadline' World Tour
The Pink Area was initially designed to coincide with BLACKPINK's world tour, the Deadline World Tour. This tour is a significant moment for the group since the start of their stage activities in Goyang, South Korea.
The Pink Area site combines map and puzzle elements to provide an interesting way for fans (BLINKs) to explore and look forward to new content before the official album release.
Reopened for Deadline Mini Album Promotion
Meanwhile, YG Entertainment used a similar strategy to promote their upcoming mini album. The Deadline mini album is set to be released on February 27, 2026. It will feature several songs that BLACKPINK has prepared for their comeback. This is an anticipated release as it is their latest project in a while.
With the launch of the Pink Area website, BLACKPINK has presented a creative and interactive promotional approach that provides fans with a new experience while building anticipation for the release of their album and world tour.
Has anyone seen the interactive website Pink Area?
PINK AREA | X | INSTAGRAM
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