August 14, 2025 | 02:03 pm
TEMPO.CO, Jakarta - PUBG Mobile has partnered with an Indonesian musician to combine gaming and music, creating a unique atmosphere for players in the digital space. "This collaboration is not just about introducing unique content within the game. It's also about building a closer connection with our community through concerts and various offline activities," said Adi Eka Putra, Project Manager of PUBG Mobile Indonesia, as quoted by Antara on Wednesday, August 13, 2025.
The fusion of gaming and music is a collaboration with Bernadya, a soloist who is considered close to young people and the PUBG Mobile player community in Indonesia.
PUBG and Bernadya
The collaboration includes the provision of the special costume collection, Bernadya Elegance Set, in the game from August 11 to August 31, 2025. This collaboration began in May with the release of Bernadya's music video for her hit song, Untungnya, Hidup Harus Tetap Berjalan (Fortunately, Life Must Go On). The launch was directly conducted by Bernadya and featured distinctive PUBG Mobile elements.
This costume is a result of the joint creativity of PUBG Mobile and Bernadya, and even served as inspiration for one of the concert outfits. All products from this collaboration, including the costume, can be obtained for free during the event period.
Following the music video, a Voice Pack by Bernadya and a Lobby Music with the same title were launched. Players can experience a personal touch with Bernadya's voice. PUBG sponsored Bernadya's concert series titled Babak Penutup: Untungnya, Untungnya from June to August 2025 in Jakarta, Kinabalu, and Kuala Lumpur.
Lone Survivor, the iconic PUBG Mobile mascot, was present at each concert location to support Bernadya and interact with fans. The mascot's presence successfully created a more lively and interactive concert atmosphere, especially for players familiar with the world of PUBG Mobile. "This is my first collaboration with an online game. I'm thrilled because I can collaborate with a game that I've been playing since junior high," he said.
PUBG Mobile previously collaborated with various franchises such as Attack on Titan, providing exclusive in-game content and experiences through activations on the KRL Commuter Line from Jakarta Kota to Bogor and at Jakarta Kota Station.
Another collaboration was with Transformers, which not only brought in-game content but also featured an Air Drop and Optimus Prime at the Kendal Tunnel in Jakarta.
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