September 26, 2025 | 06:00 pm
TEMPO.CO, Jakarta - Music produced with the assistance of artificial intelligence (AI) can no longer be distributed through Spotify. As quoted from Tech Crunch on Thursday, September 25, 2025, this online music service provider announced several policies that will tighten the screening of AI-based content, reduce spam, and prohibit voice cloning.
Spotify management said they will adopt new industry standards to identify and label AI-based music, namely the Digital Data Exchange (DDEX). Under the DDEX system, labels, distributors, and music partners are required to report the use of AI through song credits. This means there must be details about the parts that use AI, such as vocals, instruments, and post-production stages.
"We know the use of AI is going to be a spectrum, with artists and producers incorporating AI in various parts of their creative workflow," said Spotify's Global Head of Marketing and Policy Sam Duboff in a press conference last Wednesday, quoted from Tech Crunch.
While waiting for the development of the DDEX standard, Spotify has received commitments from 15 labels and distributors ready to adopt this procedure. At the same event, Duboff also officially emphasized that Spotify will not serve deepfake content and other vocal impersonation forms.
This music streaming platform will also be equipped with a spam filter to prevent music abuse. The tool can detect fraudulent practices in song content, flag them, and stop all recommendations regarding that content.
"We know AI has made it easier than ever for bad actors to mass upload content, create duplicates, use SEO tricks to manipulate search or recommendation systems…we’ve been fighting these kinds of tactics for years," said Duboff.
Spotify will also collaborate with music distributors to tackle profile mismatches, a mode where someone uploads music fraudulently to another artist's profile on the streaming service. Management aims to prevent this problem before the problematic music is aired.
AI Legalized as Long as Controlled
Vice President and Global Head of Music at Spotify Charlie Hellman ensured that the company does not completely prohibit the use of AI. Imitation artificial intelligence technology can be used to support content, but in the right way.
"We’re not here to punish artists for using AI authentically and responsibly. We hope that artists’ use of AI production tools will enable them to be more creative than ever," said Hellman. "But we are here to stop the bad actors who are gaming the system."
This Spotify update emerged amidst the explosion of AI-generated music in the industry. Not long ago, an AI band named Velvet Sundown went viral on Spotify, triggering user complaints that the company was not transparent about labeling AI-made songs.
Deezer, a Spotify competitor, reported that about 18 percent of the music uploaded by users every day-already representing 20,000 songs-were entirely AI-made. The figure then escalated to 30,000 pieces of content per day.
Editor’s Choice: Artists Leaving Spotify as Boycott Calls Echo over CEO's AI Military Investment
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