TEMPO.CO, Jakarta - Minister of Culture Fadli Zon said public interest in visiting museums and cultural heritage sites has skyrocketed by 400 percent in the past year thanks to various improvements, including the Museum Passport program.
He cited the growth in public visits to the Indonesian Heritage Museum in Taman Mini Indonesia Indah (TMII) to illustrate his point. According to him, the museum attracted thousands of visitors after being revamped with more interactive experiences and various updates.
Prabowo, he said, has mandated museum improvements across the country to expand the role of museums into cultural and educational centers as well as drivers of the cultural economy.
Museums overseas have notably developed into destinations that generate income through supporting services, such as souvenir sales, restaurants, and coffee shops, according to Fadli.
A similar concept, he went on, has begun to be implemented in Indonesia, with the National Museum of Indonesia being used as a reference for museum development.
As part of the effort to drive public interest in museums, the Ministry of Culture has launched the Museum Passport program, which allows visitors to collect stamps and benefits from various museums in Indonesia.
"Gen Zs are incredibly interested, as it turns out. We only printed 5,000 copies and they sold out within a few days. Now we're printing another 8,000 Museum Passports," said Fadli, stating that there's a high demand for them.
Fadli shared hopes that the program would encourage more people, especially the younger generation, to visit museums in various regions and learn about Indonesian history and culture.
Fadli, however, remained mum on the economic revenues seen from the growth in museum visits, as the exact figure is still being calculated.
Read: Indonesia Adds 430 Objects to National Cultural Heritage List
Click here to get the latest news updates from Tempo on Google News
Jakarta Offers Free Admission to 11 Museums Ahead 499th Anniversary
11 hari lalu
From Fatahillah Museum to Si Pitung's House, Jakarta is granting free admission to museums and historical sites managed by its Culture Agency.
World's First AI Art Museum Google's Dataland Opens in Los Angeles
15 hari lalu
The opening of Dataland marks Google's latest step in promoting the use of AI in various fields, including art.
$850 Million Obama Presidential Center Prepares for Opening
33 hari lalu
The Obama Presidential Center will open on June 19, featuring a museum, library, and park across a 19.3-acre campus.
Prabowo Inaugurates Seskoad Library and Museum in Bandung
43 hari lalu
Prabowo also gave a briefing to the student officers of the Indonesian National Armed Forces (TNI) and the National Police (Polri).
10 Greatest Museums in the World Worth Visiting
44 hari lalu
The greatest museums in the world preserve more than just invaluable relics and artifacts, but also tell the story of humanity's past.
Marsinah Museum Inaugurated: What Does Prabowo Say About Her Killing?
52 hari lalu
President Prabowo Subianto expresses his views during the inauguration of the Marsinah Museum in Nganjuk, East Java.
6 Best Museums in Tokyo Where Art and Culture Come to Life
28 April 2026
Planning ahead is key for a quieter visit to the best museums in Tokyo. Explore the top spots here.
Louvre Museum's Director Resigns After October Jewel Heist
25 Februari 2026
French President Emmanuel Macron on Tuesday accepted the resignation of the Louvre Museum's director, Laurence des Cars.
National Museum of Korea Goes Pink for BLACKPINK
16 Februari 2026
BLACKPINK made history by collaborating with the National Museum of Korea (NMK) for the launch of their latest EP, DEADLINE.
Things to Do in Vega Baja, Bad Bunny's Hometown in Puerto Rico
13 Februari 2026
Vega Baja launches a guided experience that explores Bad Bunny's early life.
